Odessa Series

Masha Reva non è un nome nuovo per chi segue questo blog.

Ora la giovane designer di Kiev presenta Odessa series, collezione estiva immortalata, come sempre, da un lookbook dalla bellissima grafica.

Botanical Layers

Masha Reva a me piace ed è anche per questo che torno a parlarne.
Ora la designer ucraina realizza con il marchio Syndacate una collezione dal nome Botanical Layers.
Il nome ne rivela l'essenza: fiori e piante tropicali animano i tessuti.

http://sndct.com/en/

Qui il video del making of: 

Masha Reva Merging

 

"Today a human is surrounded by huge amount of information, while social networks and blogs bring us an opportunity to create a superficial representation of ourselves in the web. Becoming a part of virtual reality, a computer data, we merge within the boundless informational field that is internet.

Indeed, I find it very interesting — the situation within the visual stream we deal with every day — from one point it is related to the layering of information within our mind, from the other, it has a certain connection with print. Developing them as the original product, going from the recycling of what already exists to the new, I want to reach a sence of movement and transformation as a result. The principles laid within are over-information, adoptation and merging in the mass of images today.

I am focused on study of a personality being transformed in the process of developing various social connections and communication. On the other hand, I look on a human element that is certailny a part of a nature. This confrontation between natural and artificial, in my opinion, is an interesting theme to analyse."-

www.mashareva.com